Top Reasons why People are leaving your website
When it comes to website then there is not much difference between the owner of a website and the owner of a restaurant. These two assets may most often act in the same manner. The basic principles in running a restaurant and running a website is quite the same. When you are talking about a restaurant. There are a few things to be kept in mind like for example the interior decoration in a restaurant, the menu of a restaurant, the type of response the restaurant staff gives its customers, the quality of food and so on. Hence, all these factors sum up to make a restaurant more successful than the rest of its competition. Similarly in case of a website. The owner must be aware of his or her customer's taste and choices just like that in case of a restaurant owner. And accordingly, he must make changes and maintain the different aspects of his or her website to attract as much traffic and customer as possible. Thus, it is necessary for a website owner to think and act like a restaurant owner if he or she wants his website to stand out of the competition. So without any further delay let us see at the reasons why people are leaving your websites.
Top 7 reasons why people are leaving your website ?
Let us look at the reasons more like questions so that you are able to understand the problems more better and are able to come up with a more efficient solution.
DO YOU HAVE AN OUTDATED DESIGN ?
It is a very general human nature to get attracted towards things which are more appealing to one's eyes and mind. This ' appeal ' in human mind changes with the change in time. Thus, with the change in time it is a better option to update your website design once in a while. NOTE : Before deciding what design to go with, keep in mind the current taste of your customer and depending upon that go with the design you feel will be more appealing.
DO YOU HAVE A MOBILE FRIENDLY WEBSITE ?
This is one of the most important point to keep in mind while designing a website. At present, the number of mobile users who surf internet is far more than that of people who use Desktop or laptops. Thus, if you are aiming for more traffic then making your website mobile friendly is a must.
DO YOU HAVE ANNOYING ADS ?
Ads on your website may earn you some extra bucks. But, in the long run you are missing out a lot of traffic. It is always better to limit your ads to a small section of your webpage instead of putting them in here and there making it extremely difficult for your viewers to navigate through the content they actually came for in the first place.
DO YOU HAVE A FAST LOADING WEBSITE ?
A slow loading website is a curse if you ask me. If your website is unable to provide the required results fast then your journey would end before it even started. Therefore, it is often advised to optimize your website from time to time so that it loads fast and can meet your customer's needs more efficiently.
DOES YOUR WEBSITE HAVE A POOR NAVIAGATION STRUCTURE ?
You must always see to it that your website is as user friendly as possible. The navigation you provide your viewers in the website may end up being the deciding factor of whether the viewer want's to spend some more time in your website viewing other interesting topics and contents you have to provide. Therefore, it is better if you come up with a more simple and systematic navigation structure for your entire website.
DOES YOUR WEBSITE HAVE ANNOYING REQUIREMENTS ?
Nobody want's to fill up forms or sign up or subscribe newsletters just so that he can view the content of your website. It is quite an unhealthy habit to keep such requirements in your website. This, will not only annoy a new viewer but, will cause him or her not to come back to your website ever again. Thus, it is better to let your users freely decide when to subscribe or fill in a form.
DOES YOUR WEBSITE HAVE QUALITY CONTENT ?
I have kept this for the last since it is the most important point of them all. This factor plays a major role in keeping you alive and prosper in the internet world. Your content is what drives traffic into your website. The more better the quality of your content the more trust and fame you earn from among your viewers. It is this trust and quality that helps a website crawl up in the charts to climb up to the very first rank. And thus, if you keep your content genuine and maintain its quality, then there is no doubt your visitors will keep on coming back again and again.